Advantages of mobile app developing:
The mobile app as a sales-boosting weapon
Need an easy lifehack on how you can increase your sales with a mobile application? Do it with the help of deals, special offers and bonus systems push-notifications. Such action will motivate people to return and buy your product or services. By the way, you can send as many messages as you want. Distance is not an obstacle. You can reach whoever you want outside the restaurant, shop, etc.
The mobile app as a marketing tool
If you are striving to conquer marketing Everest, the mobile application will be in hand. It becomes an informational channel about something brand-new and season bestsellers. In other words, it will trigger extra sales. Furthermore, the history of website visits can help you set up the right ad campaign by attracting more users. This is what we call individual business approach!
The mobile app is your personal database
Developing a mobile application means to gather information about all your clients. What is at the top of the sales? How much money do people spend? How often do people shop? Nowadays there are many applications which allow you to get the data. Knowing the total picture of the product journey, you are ready for future actions!
The mobile app – your favourite messenger
Integrate the “share” button and give an opportunity for the clients to review your services and the quality of the products.
Management, logistics and control solution
Mobile applications raise the productivity of the company. It tracks the process of selling, delivery of the product, etc.
Service quality improvement and building the loyalty
Internet Banking allows clients to buy tickets, book restaurants, order food and call the taxi in one click. By integrating a loyalty program into an app, you save money on purchasing plastic cards. In this way, you increase the number of brand followers.
New customer acquisition with the mobile app
If the app is useful, then the turn goes for word-of-mouth information. Trusted and true user will recommend it to family members, friends and colleagues. This is the best way to improve your brand recognition level. You won’t need to invest in advertising in case you develop and update your application.
How much does it cost to develop a mobile app?
To develop mobile applications is not the same as to code a website. It will cost you much money. But aware, this is a long-term investment. If you’re ready to invest, your mobile application has to be capturing, profitable and free-to-download. The last option is the most favourite among users.
How to create the best app?
The total price depends on the result you want to achieve. The solution is to find the best development company. The dedicated team of web developers will integrate an app with your website, CRM or ERP-systems, accounting. Be aware, that one developer won’t cope with such scope of work.
If you are on a budget, there are several ready templates. Well, this option is good but not for non-standard solutions.
Don’t know to develop an app or not, then answer the following:
Who are the potential clients? Do they use smartphones? The mobile version of the website is enough for your target group? To get the answers you can use different analytic tools installed on your website.
Set clear goals you can reach with the help of the mob.app. Think about the promotion of an application. You will need additional costs for ads, updates and loyalty program integration. Contextual advertisements, App Store and Google Play promotion – you will need it for sure.
How will you estimate the effectiveness of the application for your business? How to get desired results and follow the success? What are the cases where you will benefit from mobile application development?
The development is justified in case you know that people will use your mobile application. Small restaurant or shop doesn’t need such strategic actions.
Development costs, support and updates have to be worthwhile. It means the profitability of the project.
For example, applications for business can be beneficial if you want:
- to control remote workers (geolocation, data gathering, monitoring of the prices, audit, traffic control, etc.);
- to set b2b sales (sending of the requests, balancing, client database maintenance);
- to provide a product catalogue;
- to increase sales in B2C, retailing segment (booking tickets, ordering goods).
Is there any alternative to the mobile application?
In the language of web developers, mobile applications are “native” since they design and develop them for the specific operating system of smartphones. To create an app is a long and cost-demanding process.
But from 2015 we have an opportunity to create an app on the PWA website.
Progressive Web App is a website, which looks and acts like an app. You can add it to the main screen of the gadget, send push-notifications and use it even without an Internet connection.
These websites analyse the API of your browser and show which functions are available initially on the smartphones and are supported by a browser.
If you are looking for more information about a mobile application, simply click here.
Original RU version of the article you can read here: GRAVITEC